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Passion and Perseverance:

The Story of SabaIdea

Our story began in 2004 when there was only three of us. We started with high hopes and aspirations to create something of value to the Iranian Internet users. The first fruit of our endeavors was the advent of cloob.com, the first Iranian social media. After that we expanded our services by creating SabaVision, our digital marketing agency to monetize Cloob's traffic. In only a few years SabaVision grew into Iran's largest digital marketing platform.

In a later stage in 2007, SabaIdea bought MihanBlog and further developed it into a powerful blogging tool.

It was in 2010 that we were attempting to develop a video sharing feature on Cloob. We thought it had such a huge potential that could be an independent service, hence aparat.com was born. Aparat soon grew exponentially and become our hero product.

Further to our efforts to build specialized and popular social media, we created lenzor.com an Iranian photo sharing service. As an online VOD platform, filimo.com is our latest product which was developed in early 2015. As this way our story goes on...

  • Launch of Filimo Android TV

    Launch of Filimo Android TV

  • Partnership with Adform

    Partnership with Adform

  • Full coverage of Fajr Film Festival

    Full coverage of Fajr Film Festival

  • Launch of Aparat Sports

    Launch of Aparat Sports

  • Films Contest Campaign

    Films Contest Campaign

  • Launch of Aparat Live

    Launch of Aparat Live

  • First Aparat content creators celebration

    First Aparat content creators celebration

  • Launch of native ads platform

    Launch of native ads platform

  • 7.5 million successful streams

    7.5 million successful streams

  • Rio 2016 on Aparat

    Rio 2016 on Aparat

  • Launching

    Launching "relax and watch Filimo" campaign

  • Euro 2016 on Aparat

    Euro 2016 on Aparat

  • Running

    Running "Nowruz with Filimo" campaign

  • "Memorable Dialogue" challenge

  • 360 creative campaigns

    360 creative campaigns

  • Exceeding 1,000,000 minutes of VOD streaming

    Exceeding 1,000,000 minutes of VOD streaming

  • Dr. Zarif official channel on Aparat

    Dr. Zarif official channel on Aparat

  • "SabaIdea" among top 50 startups selected by Google's Startup Grind

  • "From Filimo to Hollywood" campaign

  • Coverage of Fadjr Music - Theater - Film Festival

    Coverage of Fadjr Music - Theater - Film Festival

  • Launching Aparat's boost feature

    Launching Aparat's boost feature

  • Sabaidea's 11th birthday

    Sabaidea's 11th birthday

  • Mihanblog's 10th birthday

    Mihanblog's 10th birthday

  • Mihanblog's application

    Mihanblog's application

  • More than 6 million playbacks on Aparat

    More than 6 million playbacks on Aparat

  • Supporting original content creators

    Supporting original content creators

  • Iranian's got talent on Aparat

    Iranian's got talent on Aparat

  • Running

    Running "today's me 10 years ago" on Mihanblog

  • Filimo's application

    Filimo's application

  • Running

    Running "the environment" campaign on Mihanblog

  • Aparat kids application

    Aparat kids application

  • Launching PPC platform with a progressive approach

    Launching PPC platform with a progressive approach

  • Irancell contest on Lenzor

    Irancell contest on Lenzor

  • The beginning of Filimo

    The beginning of Filimo

  • Coverage of the AFC Cup on Aparat

    Coverage of the AFC Cup on Aparat

  • The beginning of AparatKids

    The beginning of AparatKids

  • 4 million videos being watched per day

    4 million videos being watched per day

  • Lenzor's new logo

    Lenzor's new logo

  • "We are happy" photo contest on Lenzor

  • Iranian talent contest on Aparat

    Iranian talent contest on Aparat

  • Aparat's new logo

    Aparat's new logo

  • Rebranding Saba advertising agency to SabaVision

    Rebranding Saba advertising agency to SabaVision

  • Economist

    Economist

  • 2014 World Cup on Aparat

    2014 World Cup on Aparat

  • Cloob's new design

    Cloob's new design

  • The Iranian's President official channel on Cloob

    The Iranian's President official channel on Cloob

  • Cloob's new logo

    Cloob's new logo

  • The Guest (video contest) on Aparat

    The Guest (video contest) on Aparat

  • Lenzor's application

    Lenzor's application

  • Cooperation with more than 100 large Iranian websites

    Cooperation with more than 100 large Iranian websites

  • Launching exclusive video marketing on Aparat

    Launching exclusive video marketing on Aparat

  • "A Complete Month" photo & video contest on Aparat & Lenzor

  • The beginning of Lenzor

    The beginning of Lenzor

  • Aparat's new design

    Aparat's new design

  • 1 million videos being watched per day

    1 million videos being watched per day

  • Saba Idea company

    Saba Idea company

  • Mihanblog's new design

    Mihanblog's new design

  • Releasing Aparat application

    Releasing Aparat application

  • Cooperation with more than 100 big brands for their digital advertisement

    Cooperation with more than 100 big brands for their digital advertisement

  • The beginning of Aparat

    The beginning of Aparat

  • The new office

    The new office

  • Mihanblog's 5th birthday

    Mihanblog's 5th birthday

  • Upgrading Cloob and Mihanblog ad units to Saba Online Advertising Agency

    Upgrading Cloob and Mihanblog ad units to Saba Online Advertising Agency

  • The beginning of SabaVision

    The beginning of SabaVision

  • Mihanblog's new design

    Mihanblog's new design

  • Acquisition of Mihanblog

    Acquisition of Mihanblog

  • Birth of the first Iranian online advertising website

    Birth of the first Iranian online advertising website

  • The beginning of Cloob

    The beginning of Cloob