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Passion and Perseverance:

The Story of SabaIdea

Our story began in 2004 when there was only three of us. We started with high hopes and aspirations to create something of value to the Iranian Internet users. The first fruit of our endeavors was the advent of, the first Iranian social media. After that we expanded our services by creating SabaVision, our digital marketing agency to monetize Cloob's traffic. In only a few years SabaVision grew into Iran's largest digital marketing platform.

In a later stage in 2007, SabaIdea bought MihanBlog and further developed it into a powerful blogging tool.

It was in 2010 that we were attempting to develop a video sharing feature on Cloob. We thought it had such a huge potential that could be an independent service, hence was born. Aparat soon grew exponentially and become our hero product.

Further to our efforts to build specialized and popular social media, we created an Iranian photo sharing service. As an online VOD platform, is our latest product which was developed in early 2015. As this way our story goes on...

The beginning of Filimo

visit Filimo


Get it on Android

The beginning of AparatKids

visit AparatKids

"We are happy" photo contest on Lenzor

Lenzor's new logo

4 million videos being watched per day


Iranian talent contest on Aparat

Aparat's new logo

Second most valued website in Iran - The Economist

visit Economist

2014 World Cup on Aparat

Cloob's new design

The Iranian's President official channel on Cloob



Cloob's new logo

The Guest (video contest) on Aparat

Aparat-Android-Second Version

Get it on Android

"A Complete Month" photo & video contest on Aparat & Lenzor


Get it on iOS

The beginning of Lenzor

visit Lenzor

Aparat's new design

1 million videos being watched per day


Saba Idea company

Mihanblog's new design


The beginning of Aparat

visit Aparat

The new office

Mihanblog's 5th birthday

Mihanblog's new design

Acquisition of Mihanblog

The beginning of SabaVision and signing agreements with other ad publishing websites

The first advertising contract with Abrovani Immigration Agency amounted at


The beginning of Cloob