Our story began in 2004 when there was only three of us. We started with high hopes and aspirations to create something of value to the Iranian Internet users. The first fruit of our endeavors was the advent of cloob.com, the first Iranian social media. After that we expanded our services by creating SabaVision, our digital marketing agency to monetize Cloob's traffic. In only a few years SabaVision grew into Iran's largest digital marketing platform.

In a later stage in 2007, SabaIdea bought MihanBlog and further developed it into a powerful blogging tool.

It was in 2010 that we were attempting to develop a video sharing feature on Cloob. We thought it had such a huge potential that could be an independent service, hence aparat.com was born. Aparat soon grew exponentially and become our hero product.