"Once upon a time", this sentence is the only common aspect between our story and legends and fairytales. This is because we did not find a magic lamp with a wish-granting Genie in it to fulfill our dreams in the blink of an eye. Our story began from a small and pleasant porch, with a group of three who did not have either a magic lamp or a belief in its existence. It was the early 2000's and three youths had big goals in their minds. In those days, home internet was a new phenomenon in people's lives. Gradually, the necessary infrastructure for providing internet services was being provided. During this environment, our interest in creating good Internet services motivated us: PersianK2. It was the very first step that our small team took towards its big goals, but first steps are sometimes not successful. Despite our efforts, the bad reception of PersianK2 as an online survey and market research site resulted into the failure of the service. Therefore, we took the second step firmer: Cloob. It was one of the first Internet platforms that provided Iranian users the meaning of social networks. Cloob allowed users to create their own profile and share their own thoughts, believes and content with their friends. At that time, Cloob was one of the most successful and widely used Internet services. Now, our team was bigger than before and we need a more powerful source of income for our new projects. We tried harder that in those days, Sabavision started its operation with the goal of creating maximum benefits for users; now with more than 10-year experience, it is one of the main brands in Iranian Internet-based advertising. According to our long-term vision, we wanted to provide users with a comprehensive Internet service, so we purchase Mihabblog service and entered blogging field. The motivation and effort of our new team revived Mihanblog. In a very short time, Mihanblog became the second popular blogging service in Iran. After some successful experiences, Capermarket was born; an online supermarket delivered orders at users' houses. However, low interest in online shopping and the very low profit margins made us to abort the project. In 2010, Cloob faced a major problem, because in 2009, YouTube was filtered. However, Cloob previously fulfilled users' needs through YouTube. In this circumstance, our main concern was to add the feature of "uploading videos on Cloob".  Nevertheless, Iranian video services did not cooperated with us. This unmet need and our passion to enter a new realm of video servicing was the basis of our new move. It led to Aparat site: a powerful video platform that along video sharing service provides services for more than 30 million Persian-speaking users monthly plus many video content producers in Iran.  It was 2015, i.e. five years after Aparat launched. Our team reached a new decision based on changing needs of users: With rapidly growing Internet and impacts of this on various aspects of users' lives, it was the time to take the next step, which was related to entertainment of users. Thus, the first national VOD service or online home theater called Filimo was introduced. Filimo as our latest product of our team is a platform for sharing films, series and film-theater on various genres is so popular among Iranian Internet users. In our team, harmony is much more important than personal talents for achieving goals of the group. According to our experience, the main strength is hidden in a friendly, determined and humble team. Just like ballet; so much movement, without the slightest encounter and full of beauty. Our small group gradually gained its most important capital, which is a cohesive and strong team that are together in both successes and failures, and do anything to achieve team's goals. The members are empathetic, optimistic and hopeful, and take steps towards growth and progress. This is our story. A magical story without any magic lamp but with our collective will. We work together for more successes with hope and hardworking.